Branding Proposal

Tupelo Coffeehouse

Prepared by: turn media

Date: jun 29, 2026

Valid for: 30 days

Prepared exclusively for the Tupelo Coffeehouse team. This proposal outlines the scope, timeline, and investment for the branding of Tupelo Coffee House

Executive summary

Executive summary

Tupelo Coffee deserves a legendary brand identity.

Luxurious marble lobby of Regal Hotel.

( 01 )

We're proposing a complete brand transformation designed to elevate Tupelo Coffee's identity, deepen connection with their existing customer base, and position the brand for expansion into new markets.


( 02 )

•This rebrand will give Tupelo a distinct, memorable identity that matches the quality of their coffee — helping them stand out from competitors and attract new customers.

Challenge / Opportunity

Challenge / Opportunity

( Challenge 01 )

Outdated Branding

Tupelo's current branding feels dated and doesn't reflect the quality of their coffee or the experience customers get in-store.

( Challenge 01 )

Outdated Branding

Tupelo's current branding feels dated and doesn't reflect the quality of their coffee or the experience customers get in-store.

( Challenge 02 )

Low Brand Recognition

The logo and overall branding aren't memorable or distinct, making it harder for customers to recognize and remember Tupelo compared to competitors.

( Challenge 02 )

Low Brand Recognition

The logo and overall branding aren't memorable or distinct, making it harder for customers to recognize and remember Tupelo compared to competitors.

( Challenge 03 )

Poor Storefront Visibility

Without a clear, easy-to-see sign and menu, potential customers walking or driving by may not even notice Tupelo is there — costing them walk-in traffic.

( Challenge 03 )

Poor Storefront Visibility

Without a clear, easy-to-see sign and menu, potential customers walking or driving by may not even notice Tupelo is there — costing them walk-in traffic.

The Opportunity

A neighborhood coffee shop, reimagined for its next chapter.

Tupelo Coffee has built loyal customers over the years, but the shop still looks and feels like the business it was before new ownership took over. Today's customers judge a coffee shop's quality and vibe before they even walk in — through Instagram, Google, and word of mouth. With a modern brand identity, Tupelo can shed its old image, establish a fresh identity under new ownership, and position itself as the go-to coffee spot the neighborhood deserves.

Proposed solution

Proposed solution

A Professional Business Deserves Great Branding

Mobile-first hotel website design layout.

( 01 )

A complete brand identity — logo, colors, and typography — designed to make Tupelo Coffee instantly recognizable and reflective of the quality customers expect.

( 02 )

Custom-designed brand assets — including signage, menus, social templates, and print materials — built to bring Tupelo Coffee's new identity to life across every customer touchpoint

Scope of work

Scope of work

Phase 01

( week 1-2)

Logo

5 Initial Logo Concepts

3 Revison Rounds

Color Palette Exploration

Typography Selection

Logo Refinement & Revisions

Phase 02

( week 2-3 )

Design Assets

Design brand patterns and design

Brand book / style guide

Design design assets

Menus, flyers etc

Flyers & promotional materials

Deliverables

Deliverables

( 01 )

Branding

A custom logo designed specifically for Bluegrid Electric, including concept development, revisions, brand colors, typography, and all final logo files for print and digital use.

( 01 )

Branding

A custom logo designed specifically for Bluegrid Electric, including concept development, revisions, brand colors, typography, and all final logo files for print and digital use.

Brand Assets

( 02 )

Brand Assets

Custom-designed brand assets — including signage, menus, social templates, and print materials — built to bring Tupelo Coffee's new identity to life across every customer touchpoint

Brand Assets

( 02 )

Brand Assets

Custom-designed brand assets — including signage, menus, social templates, and print materials — built to bring Tupelo Coffee's new identity to life across every customer touchpoint

The investment

The investment

Logo Branding

$800

Design Assets

$150 Per

Design Assets

$150 Per Item

Total

$800+

( Payment Schedule )

50% on signing

25% at design approval

25% at deliverables

Why us

Why us

We build brands for companies that take their reputation seriously

Turn Media is a branding, website, and marketing agency focused on helping businesses build trust, generate leads, and grow through strategic design and digital marketing.

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years

in the industry

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Avg. Direct Booking Growth

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Dollars generate

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ROI ON SPEND

( Clients we worked with + )

Logo Client
Logo Client
Logo Client
Logo Client

( Let's contact )

Let's build something The Blue Grid will be proud of.

Let's build something The Blue Grid will be proud of.

This proposal is valid for 30 days

FAQ

FAQ

( 01 )

How long does it take to complete branding?

( 01 )

How long does it take to complete branding?

( 02 )

How many logo concepts do I get?

( 02 )

How many logo concepts do I get?

( 03 )

Do I own the final files?

( 03 )

Do I own the final files?

( 04 )

What file formats will I receive?

( 04 )

What file formats will I receive?

Thank you

Prepared by: turn media

Date: june 29, 2026

Valid for: 30 days